But as one joins, another defects -- and AOL has actually lost more content partners than they've added. In fact, adding People magazine is really only meaningful to pundits who work in the magazine industry -- and any low-brows who actually read People magazine.

A Ziff-Davis news story highlights the reasons People's move may just be an exception, and not part of a larger trend -- and their readers were quick to join in with their comments.

But AOL's got bigger problems. After wrangling with the Securities Exchange Commission over another in a long series of accounting problems, AOL's vowing to clean up their act. After-the-fact....